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Turning News into News

So, imagine that you’re the Governor of New Mexico. Imagine you are consistently ranked at the bottom of the list of Democratic contenders for the Presidency. What do you do? My guess, you figure out how to get the most earned media possible.

For example, you go on Fox News and announce that you’re running in 2008. Then you have your staff announce that the announcement wasn’t an announcement. Now, you get twice the mileage out of your announcement.

Hmm, anyone in the mainstream media feeling a little used?